pip22

It's possible the PC BIOS does not have USB support, or such support has not been enabled in the BIOS settings. I think USB is the problem, not a missing ATA driver. Access the BIOS settings (it varies amongst manufacturers, but usually you hold down the 'DEL' key as soon as you switch on - or look for the correct key to press at the bottom of the display during initial boot. When you get in to the BIOS, check all pages for USB entries and enable the one that sounds appropriate. It may even be listed in the 'First Boot Device' -- set it to USB if available.

make sure you keep F10 pressed as soon as u switch the PC on, you might be pressing it too late. I'm not familiar with the F10 method for doing a factory reset/recovery. usually you either get a CD to boot from, or you get a floppy-disk to boot from which then starts a recovery menu. Sure you didn't get a floppy for recovery?