Futurelooks News Flash - Originality is Key in Microsoft's ZUNE Strategy in Canada

[news 28]

 

Hello Again,

 

Futurelooks weighs in on the Microsoft Zune Originals program for

Canada...

 

Originality is Key in Microsoft's ZUNE Strategy in Canada

 

To solidify the ZUNE’s position as a device with substance, Microsoft

has carefully crafted a plan to introduce the product into Canada as a

statement of a users preferences and tastes. As Craig Tullet, Microsoft

Canada’s ZUNE Group Manager said “Zune is about showcasing people’s

individual tastes and preferences and Zune Originals is yet another way

for Canadians to personalize their experience”. By creating this

experience of originality and uniqueness, it is very clear that

Microsoft is not going for the “new look, throw away the old one”

strategy that Apple seems to take every year.

 

Direct Link:

http://www.futurelooks.com/originality-is-key-in-microsofts-zune-strategy-in-canada/

 

A post to your news would be most appreciated!

 

Regards,

 

-The Futurelooks Team-

www.futurelooks.com