bit-tech News: Nvidia to encourage partners to develop for Mac

news · October 21, 2008

Hi all,

During a discussion with Rene Haas yesterday, we learned that Nvidia is

planning to encourage its /The Way It's Meant To Be Played/ partners to

develop for Mac. If you could post a link on your site that would be

very much appreciated.

*Link:*

*Quote:

*/We went down to the GeForce 9400M launch and had the chance to pose a

few questions to Rene Haas, Nvidia General Manager for Notebook GPUs,

who revealed that Nvidia would most certainly be using the The Way It's

Meant To Be Played program to encourage developers to release more

titles for Mac, with release dates for Mac games falling much closer to

the PC launches.

Mac gaming has, of course, long been the brunt of harsh criticism from

PC users due to the platform's extremely limited range of titles and

lack of support for high end GPUs. What good was buying a Mac for gaming

when you had to wait months, or even years after the PC release to play

the handful of games that make the transition?

With the involvement of such a high profile partner like Nvidia, which

has a large influence in the gaming industry, could Apple mend this

particular chink in its armour and carve out a slice of the PC gaming

market?

The rise of casual gaming and the continued growth of Apple's market

share certainly seem to make this so. The 9400M is a surprisingly

capable chip, especially in comparison to Intel integrated graphics, and

while it's never going to be running games in 2,560 x 1,600 with 4x

anti-aliasing, it should deliver playable frame rates at lower

resolutions like 1,024 x 768 and 1,280 x 800 in most games./

*

*Cheers guys!

Tim Smalley

www.bit-tech.net

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