XFX ATI Launch Interview with Cy Brown @ Driverheaven

news · February 10, 2009

We recently had some time to sit down and talk with Cy Brown : Vice

President of Sales in XFX Europe

DriverHeaven: You guys have your own fabrication plant in the far east

right? What benefits does this give you over your competitors?

Cy: XFX has always been a TRUE manufacturer, our custom built facility

comprises of multiple lines of the latest SMT technology and a highly

qualified labourforce. Infact in the last 6 months we just added a new

factory in Brazil to increase our manufacturing base and to meet local

geographical manufacturing needs. Having this invaluable resource has

been a key factor in the rise of XFX from our humble roots of building

IO cards and then soundcards to where we are today building hundreds

of thousands of products every month.

Having our own custom facilities means we are the master of our

destinies we are not just a marketing company repackaging a generic

graphics product, we design it, we build it, we market it, we ship it

and we sell it! To be competitive for the longterm in this highly

competitive business you need to be able to innovate and just as

importantly respond and scale to the market, especially in the current

market this is more relevant then ever we have the ability to make a

180 degree turn at any moment, our structure allows us to do this, we

are not too big or too small or in todays case to wide in other words.

--

Allan “Zardon” Campbell

Heaven Media Ltd Editorial Director

BA/BSc (Honours) Digital Art and Technology

BA (Honours), Graphic and Media Design (Typo/Graphic Design)

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