news 28 Posted July 7, 2009 Women are Taking Over the Internet! ( -at -) [OC]ModShop According to a Pew Research study 43 percent of the women in the U.S. call the shots. A male/female study by Synovate turned up the fact that 60 percent of women in 12 countries felt they were more financially responsible. Only 40 percent of the men agreed but then they haven’t answered any other surveys. Some executives have long understood the importance of the woman in the buying decision. After all most men are “a little slow,†not stupid! Marketing guys really aren’t slow in this industry. While Apple has perhaps turned appealing to female prospects into a science, the rest of us got the message. When marketing execs were asked about their most important demographics, women were way up the list for us. Review URL :: http://www.ocmodshop.com/ocmodshop.aspx?a=1612 Image URL :: http://www.ocmodshop.com/news/thumbnails/47037.gif Thank you for your time and attention as well as your continued interest in OCModShop.com. Alan McCloskey Owner / Managing Editor OCModShop.com Manage your OCModShop subscriptions (and browse previous newsletters) at http://www.ocmsmedia.com/newsletters/user-login.aspx Share this post Link to post
