NVIDIA's Road Ahead: Ion, Tegra and The Future of The Company @ HotHardware.com

[news 28]

Hello Everyone,

 

 

 

NVIDIA has built its brand and reputation as a GPU designer since the

company was founded in 1993, but recent comments by the company have implied

that it believes platforms like Tegra and ION will be key revenue generators

in the future. We've previously discussed NVIDIA's ongoing emphasis on the

GPU as a massively parallel processor capable of handling workloads and

programs far outside the realm of video games, but to date, reviewers and

analysts alike have treated Tegra as more of a side project than a future

core competency.

 

 

 

Given how difficult the last twelve months have been for NVIDIA, it's easy

to wonder if the company's decision to focus on Tegra is correct. To date,

the GPU designer has spent some $600 million on Tegra development, with nary

a cent in revenue to show for it just yet. Viewed strictly in the short

term, it might seem that NVIDIA has mistakenly pumped a good deal of cash

into a niche product at a time when it could ill afford to do so.

Longer-term, however, there's good reason to think that Tegra really could

grow to become a revenue pillar...

 

 

 

NVIDIA's Road Ahead: Ion, Tegra and The Future of The Company:

 

http://hothardware.com/Articles/The-Road-Ahead-Why-NVIDIA-Believes-Tegra-Is-

The-Future-of-The-Company/

 

 

 

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