news 28 Posted January 26, 2012 If there was anything that can be pointed to as “the” thing CES was about, it’s the ultrabook. These thin and portable laptops were presented by Intel with all the finesse of a sledgehammer. Intel’s message is clear. Ultrabooks are here, and you’re going to like them. Such a highly coordinated effort on the part of Intel is unusual. Sure, they’ve pushed industry standards before. But the company’s efforts have usually been focused on a specific technology, like USB. The last time Intel put serious effort into trying to change how system builders constructed their systems was when Intel pushed for the BTX form factor. URL: http://www.pcper.com/reviews/Editorial/Ultrabooks-Intel-Knows-Whats-Good-You Quote: "Intel’s decision to back the ultrabook is a strange one. It’s odd that Intel has decided to take a leading role in the basic design of consumer laptops. It’s weird that the design the company has outlined creates a new class of computers that appear inspired by one of Intel’s customers, Apple. And it’s unusual for Intel to almost exclusively push products that are not its quickest, but rather its most power efficient." Thanks for a post!! Ryan Shrout PC Perspective rshrout ( -at -) pcper.com Share this post Link to post