NVIDIA Announces It Will Its License Graphics IP, Goes After PowerVR

[news 28]

For the last 20 years, NVIDIA has developed and used its own graphics IP

in-house. While the company engaged in several prominent cross-licensing

deals with companies like Intel, those deals never resulted in an

Intel-branded graphics card or an equivalent product from another company.

Today, that changes -- NVIDIA has announced that henceforth, it will

license its graphics designs to other companies. It's not hard to see why.

Imagination Technologies is currently the graphics darling of the mobile

industry. It has provided GPU solutions to Apple, Intel, Samsung, and a

host of other, smaller players. With Tegra, NVIDIA tackled the market with

an all-in-one solution that it hoped would win designs on the strength of

its overall performance and mobile graphics.

 

Clearly, NVIDIA now feels it has more to offer beyond just a silicon

solution...

 

NVIDIA Announces It Will License Its Graphics IP, Goes After PowerVR:

http://hothardware.com/News/NVIDIA-Announces-It-Will-License-Graphics-IP-To-

Mobile-Competitors-Chases-PowerVR/

 

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Dave Altavilla

Editor in Chief

HotHardware.com

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